A week-by-week Ramadan campaign calendar template you can copy for your 2026 planning.
Here's the exact Ramadan calendar template we recommend to D2C brands on MindHub. Copy, adapt, ship.
Pre-Ramadan: Weeks −4 to −1
Week −4: Inventory lock (2× normal monthly demand)
Week −3: Creative production — swap all ads to Ramadan-themed UGC
Week −2: Teaser campaign: "رمضان كريم" with 30% early-bird code
Week −1: Soft launch — warm up audiences with teaser content
Ramadan Week 1
Highest CAC of the month. Front-load 30% of your total budget here.
- Launch hero offer (best discount of the month)
- 6 UGC creatives minimum, tested across 3 audiences
- Email blast to existing list on Day 1 at 4 AM
- WhatsApp broadcast at Iftar time Day 2
Ramadan Week 2
Demand plateaus. Shift budget into retargeting.
- Retarget Cart Abandoners with 15% add-on offer
- Upsell to Past Buyers with bundle deals
- Influencer activation window (cheapest rates)
Ramadan Week 3
Pre-Eid ramp begins.
- Launch Eid Gift Collection landing page
- Shift creative from "iftar" vibe to "gifting" vibe
- Extend shipping cutoffs on the landing page
Ramadan Week 4 (last 10 days)
Peak gifting demand.
- Double spend on last 10 days
- Final-call creative urgency on Day 27+
- Customer support staffed 2× to handle volume
Eid + 1 week
Don't stop spending.
- CAC rises 30% but LTV rises too (post-Eid refresh buys)
- Run a "Post-Eid Self-Care" campaign
- Collect UGC from Eid purchases for next year's hero creative
Metrics to watch
- Daily revenue vs. target
- CAC by channel (expect 40% variance)
- Inventory burn rate
- Customer support ticket volume
The #1 mistake
Treating Ramadan like a normal month with a theme. It's not. It's 40% of your annual revenue compressed into 30 days. Staff, stock, and spend accordingly.
Template link
Use this structure as your master planning doc. Edit for your brand's vertical and repeat yearly — the compound effect is massive.