A practical guide to vetting Meta Ads freelancers and agencies in Egypt. Avoid the agencies that "set and forget."
Hiring a Meta Ads (Facebook + Instagram) specialist in Egypt sounds easy — there are thousands of options. The hard part is filtering out the 90% who run ads on autopilot.
What real Meta Ads work looks like
- Weekly campaign review with screenshots from Ads Manager (not vanity metrics)
- Cost-per-result tracked against your business goal (lead form fills, purchases, calls)
- A/B testing of creative + audience targeting
- Audience refinement after 7-14 days of data
- Pixel + Conversions API set up correctly
What "set and forget" looks like
- Monthly reports without numbers — just "campaigns are running"
- Same audience targeting since day 1
- No creative refresh (your ad fatigue tanks ROAS by week 2)
- No business outcome metric — just impressions + likes
Budget benchmarks (Egypt market, 2026)
- Freelancer: EGP 3,000-8,000/month for management on EGP 20K-60K monthly ad spend
- Agency: EGP 10,000-25,000/month for management + creative on EGP 100K+ spend
- Performance-based: 8-15% of monthly ad spend (only with established providers)
Questions to ask before hiring
- Show me a campaign you scaled from EGP 10K to EGP 50K spend. What changed in the creative and targeting?
- What's your average cost-per-result for [my vertical] in Egypt?
- How do you handle ad fatigue? When do you refresh creative?
- What happens if Meta disables my account? (Real specialists know the appeal process.)
- Pixel access — do you set up Conversions API or just the basic Pixel?
How MindHub helps
Post a brief on [MindHub](/post-brief) — you'll get 3-5 KYC-verified Meta Ads providers within 4 hours. Compare proposals, check portfolios, escrow protects you until you approve the work.