A 50 EGP article costs 5,000 EGP in lost trust. The math nobody tells you.
The illusion of savings
A brand hires a 50 EGP/article writer. Gets 20 articles for 1,000 EGP. Looks like a win.
Six months later:
- Bounce rate 78%
- Time on page 22 seconds
- Zero organic leads
- Brand mentions on Twitter: "Their blog is AI-generated trash"
The real cost breakdown
- Search ranking damage. Google penalizes thin/low-quality content via the Helpful Content Update. Your domain authority drops. Recovery takes 6+ months.
- Trust damage. B2B buyers Google your brand before buying. Bad content = "they don't care about quality."
- Sales team friction. Sales has to overcompensate for marketing's bad first impression.
- Opportunity cost. That 1,000 EGP could have bought ONE great article that ranks for years and drives 10–50 qualified leads.
What good content actually costs
- 1,500–3,500 EGP/article for a senior writer who researches + interviews
- 5,000+ for case studies with real customer data
- 8,000+ for pillar content that ranks for hard keywords
Rule of thumb
Spend 80% of your content budget on 20% of your articles. Pillar content + case studies > 100 thin posts.