A converting agency site beats a pretty one. Five elements every page needs.
What converts — and what doesn't
Most agency sites are gallery websites: pretty mood-board hero, vague "We are creative" copy, social proof buried at the bottom.
That's a portfolio site, not a sales tool.
The five elements that actually convert
- Specific positioning above the fold. "We help SaaS companies in MENA reduce CAC by 35%" — not "We are a full-service creative agency."
- Proof in the first scroll. Logos, results, testimonials. Not your tagline.
- A single call to action. One CTA. "Book a strategy call." Not 6 navigation links.
- Case studies, not project galleries. Each case = problem, action, result, with a number.
- A pricing or process page. Buyers vet you BEFORE they fill the form. Hide pricing, hide process — and they hide from you.
Stack we recommend
For a 10-page agency site, Next.js + Vercel + a CMS (Sanity or Contentful) is overkill. WordPress + Elementor or Framer gets the job done in a week.
Cost benchmark
Agency site in MENA: 25,000–80,000 EGP for a 6-page site with copy + design + dev. If you're paying more for less, you're being upsold.